WAYS TO SYSTEMATICALLY CONVERT EXISTING DEBTORS INTO PROMPT PAYERS (the question here is: is that feasible considering the times we’re in?)
By David Adeniji – 08069462143 – email@example.com
Ok everyone, we’re back with part 2 of this series. In our last lecture, we’ve dealt with making sure you don’t accept parents with debt owing tendencies in the first place. We also saw early signs of that.
But the point is even if starting from next term we make sure we don’t accept debtors as parents, if we don’t maintain strict measures for school fees collection and quick recovery of debts, even prompt payers may gradually slip into that bad habit.
See, human beings are like that, most customers respond only to a balanced mixture of love and law
The first question we should ask is.
*Why do parents owe* Depending on the reason why they owe, the technique to solve each situation may differ.
- Is it because they really don’t have money to pay – Not always, they spend money on other things
- Is it because they’re not really satisfied with what they’re getting -the service -, hence the motivation is not there?
- Is it because they’re too close to you or some key staff, so they take you for granted?
- Is it because you don’t issue them their bills on time, so they couldn’t plan their finance flow well
- Is it because they are salary earners and no matter what deadline you give, their money will come when it will come – month end – and they can’t possibly pay all at once – they have to just split it to the next month end?
- Could it be because they see you as not appreciating the receipt of their hard earned cash. They seemingly pay your money through their nose, yet your words, action poise and attitude is as though you don’t care.
I WILL BE TALTING MORE EXTENSIVELY ABOUT EVERY TOPIC EVER DISCUSSED ON THE SOF PLATFORM IN OUR FORTHCOMING SOF OUTDOOR SESSION. IT WILL HOLD FEBRUARY 2018. PLEASE KEEP INVITING MORE SCHOOL OWNERS TO JOIN THIS PLATFORM. AT THE SOF OUTDOOR SESSION, THE FOLLOWING SHOULD BE EXPECTED
- Networking Sessions
- Brainstorming Sessions
- Strategic meet-ups with School Resource
- Advanced Innovation and School Marketing Sessions
- Advanced Educational technology discovery sessions
- Full exposition on all subjects ever discussed on the platform and more
- School Consultancy
- Introduction to the Thinkage Complete School Growth Strategy
- Practical hands on Training for moving from one level to another
- Introduction to the smartest School Management Software and Mobile App
_——— SO LET’S CONTINUE
*THERE ARE 13 SOLUTIONS FROM OUR RESEARCH, LET’S SEE 6 OF THEM*
*SOLUTION 1 – CARE MORE*
*(A)*When a parent claims not to have money and so finds it difficult to pay promptly, simply reach for such a parent’s payment history. Was there a period, before then when such parent paid promptly. If there was, and now, there’s simply a flip, please care. Invite them and *act as a counselor*
*(B)*One, because you care about children, two because you care about their family, but ultimately because your business is at risk if everyone has the same problem. There’s a lot you can do to help improve parents’ lots. Parents sometimes need financial education. You should at least pray for them. But that problem is not your problem, it’s theirs. So don’t take a new job of helping them look for money.
*(C)*I’ve seen parents who deliberately feign ‘no money’ because they’re rushing up to complete their house so they can move in. Or doing one project or the other. Ignorantly to them, those projects take precedence over school fees. *Poor them*. So they deliberately default and just then you hear they’ve moved into their site.
Now, don’t say my thinking is selfish. Its a product of research.
If the payment history had always been on the red. Don’t indulge them. Then let’s explore slution, 2.
*SOLUTION 2 – SATISFY THEM REAL*
*(A)*At times before you judge people, judge yourself, be sincere, are you sure you’re satisfying your customers? Can you really say they’re happy with what you’re delivering to their children compared with what you promised to deliver?
*(B)*When they enrolled, your agreement was for the school bus to pick them, but then the bus picks them by 9am and drops them by 6pm. honestly do you think they’d be happy with that? If you promised them AC in class, fix the damaged ones. If it’s obvious some subject don’t have teachers, please solve that problem. It’s what they paid for.
*(C)*I see that we school owners give excuses for not being efficient. Let’s stop it. Check out those of your parents who pay promptly. You’d find out that there are key aspects of your service they adore, but don’t take it for granted. Satisfy them.
*Its a fact. When you over-deliver on your promises to your parents, when you go the extra mile in making sure their children stand out: THEY WILL NOT OWE YOU. They could even take loans to pay your fees.*
*(D)*Now, the fact that they recommend and refer other parents into the school may not necessarily mean they’re satisfied. By doing so, they know you’d love them more, give them more discounts or be more lenient with your collection timeline for them. I know that for real.
*(E)*You need to exert an unusual influence over your staff to not just deliver, but ‘over-deliver’. A teacher who hurries out of school at closing, no matter how brilliant, is not fit for your vision. There must be a child or two he’s going the extra mile with, making sure their parents are satisfied or at least impressed.
I know I’m telling us what we already know, but let’s please wake up to it. Let device ways of gauging our parents’ satisfaction. Then stick out to fix those issues they complain about.
*SOLUTION 3 – SET BOUNDARIES BETWEEN RELATIONSHIP AND BUSINESS*
*(A)*As the old saying goes, too much familiarity brings contempt. We’re very passionate people in Africa. We cannot separate religion, family and business. But business boundaries must be set to withstand both family, relationship and religious ties. If you’re a Pastor/Alfa who owns a school and your members are your parents, then you need strong business principles. You need t build structures detached from yourself. Check out this lecture:
*(B)*If you already have this set of parents who have taken advantage of your family, business or religious ties, the solution is simple. Withdraw yourself gradually but purposefully from the financial department of the school. I know you’re not the cashier, but you know what I’m talking about. Don’t give them special considerations in school. You can give them as much discount as you want – in church/mosque or your family house. When they come to school, let them play by the rules.
*SOLUTION 4– TIMELY ISSUANCE OF BILLS*
*(A)*Bills don’t necessarily have to wait till after exams before issuing them. A lot of progress can be made if you understand the income stream of your parents. That is why the *Quick Facts Form* I introduced in the last class is very important. Sometimes, I persuade (privately) some parents to pay 2-3 terms at once if we know they can afford it. I have a parent who does broiler-poultry. He get’s his harvest just about once or twice a year. So, we agreed he’d pay for 3 terms before the party is over.
*(B)*Identify those who claim to have money only by month-end. If school resumes April 8 for instance, it means your money will be delayed for 3 weeks or more. You can invite such parents, produce their bills immediately after mid-term. You can even give them special discounts if they’d agree to pay during the holiday.
*SOLUTION 5 – PARENTS’ APPRECIATION TECHNIQUES*
Collecting money from parents should be more of appealing to their psyche than a demand for reward. Our parents should not only receive bulksms from us asking for money or wishing them merry festive season alone.
The school Owner (no matter how withdrawn from the school activities) should draw up a schedule of putting calls across to families at least once every term. And when you do, don’t ask for money or complain or demand about anything. Just thank them for their patronage and appreciate them. Create a database of parents’ phone numbers, birthdays and addresses. Send them targeted bulksms on their birthdays (parents)
*www.esmspro.com can help with that*
Also THINKALLY – THE FREE SCHOOL MANAGEMENT SOFTWARE I introduced sometimes ago will help with this. It creates a database for you and iIt has embedded in it a bulksms portal that helps you send bulksms without looking for phone numbers. The phone numbers have already been included in the database you can use it at *esmspro.com/thinkally*. Chat me privately for your login details.
Organize a *Parents’ Appreciation Party (PAP)* for your parents – strictly parents – at least once every session or as you wish. It’s different from *PTA*. No arguments or serious discussions. It’s a forum simply for appreciation. Feed them well, praise them, give award to all sorts of categories, Dance with them, CELEBRATE THEM. Make them feel important. The results will be tremendous.
🎈DETAILS OF THE SOF OUTDOOR SESSION
✅Date: Wed 21st Feb, 2018 | 11am
✅Venue: SmartX Business Hub, 16, Mobolaji Bank Anthony Way, Behind Keystone Bank, Maryland, Lagos
✅Host: David Adeniji (Master School-Strategist, Business Coach)
✅Entry: N29,000 (Early Bird – N25,000 – First 50 Registrants)
✅Covers: Lunch, Full Course Materials, One-On-One Consultation with David Adeniji
✅Payment: Access Bank, 0033762968, David Adeniji
✅Contact: 08096719400, 08069462143
🎈There’s always a better way to doing business, Join the class of Masters. Your school needs fresh solutions.
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